The title of your blog is one of the most important aspects to take into consideration when creating a blog. Figuring out how to write an engaging blog title can be difficult. It can be used to summarize your blog's content, or it can be used to generate interest in what you have to say. One of the best ways to generate interest and quickly engage an audience with your copy is to write captivating blog titles.
Your blog article might contain invaluable information that is perfect for your target demographic, but if the title fails to catch attention, it can be difficult to get it noticed. Every day, over 7.5 million blog posts are uploaded online, and if you want to stand out from the crowd, you need to put a lot of thought and effort into your title. Over 59% of people share blog articles without even reading them - That’s the power of good copy!
There are many different ways that you can go about writing an engaging blog title. Here are five easy steps to follow, along with five best practices.
5 easy steps to help you write engaging blog titles
1: Identify your blog's purpose and audience
The first thing that you need to do is identify the purpose of your blog. Who will be reading it? What kind of content will they expect to find there? You can then use this information to create a title that will entice readers to click on your blog. Understand your audience and what they want. The kind of language and tone you use for the title should help to connect. For example, if you are writing a blog article for teenagers, you can include informal language and slang words. However, if your blog is for professionals, then the tone and language of the title should reflect that.
2: Brainstorm some ideas for titles
Once you have identified the purpose of your blog, it's time to start brainstorming some ideas for titles. You can do this by simply writing down as many different possible titles as you can think of. Your titles need to generate curiosity. Generating curiosity with your copy is one of the best ways to engage with readers. While click-bait language can damage your brand, creating genuine curiosity by asking a simple ‘yes question’ builds more rapport. Example:If you're writing a blog about personal finance for young adults, your title might be something like "5 Ways to Save Money on Your First Apartment." The word "apartment" is likely to grab the attention of people who are just starting out in their careers and looking for ways to save money
3: Choose the best title for your blog
Once you have a list of possible titles, it's time to choose one that will work well for your blog. You should use this opportunity to create something that is catchy and interesting. The goal here is to get people to click on your blog and to read what you have to say. Use a title that related to a trending topic. Pop culture references and online trends can help you seem more relevant and these often make great titles for a blog. For example, if New Year or Valentine’s Day is coming up, be creative and use titles that connect with that time of the year. The possibilities are almost endless. You need to stay up to date with what connects with people, and this constantly changes.
4: Make sure that the title accurately reflects your content
Once you've chosen a title for your blog, it's important to make sure that it accurately reflects the type of content that will be found there. If people are expecting one type of content, and they find something else instead, then you will lose their trust. The title should be short and descriptive, but it should also include keywords that will help your blog to rank in search engines. The average attention span of an internet user is close to just 10 seconds, and that is all we have to grab their attention. For better engagement, always make sure to be concise. The best performing titles are between 12 to 14 words long or approx. 60 characters. Any longer, and they might be great for SEO but will not excite a reader.
5: Use the title in your blog post's meta description tag
Finally, it's important to make sure that your title is used in the meta description tag for each one of your blog posts. This will allow you to entice people to click on your blog and read what you have to say.
Following these five simple steps will help you create engaging blog titles. However, you also need to follow some basic best practices:
How to write engaging blog titles – the best practices
In this section, we'll cover the most important best practices for writing engaging blog titles. While each blog's content is different, there are general principles that apply to all of them. You can use these guidelines as a final checklist to ensure that you're giving yourself every opportunity to succeed with your blog content.
Here are the 5 best practices for writing engaging blog titles:
- Write a catchy headline
- Include keywords in the title
- Use numbers in the title to grab attention
- Use action words in the title to create a sense of urgency or excitement
- Keep it short and sweet
1: Write a catchy title
It is tempting to see all the click-bait titles online and try to copy some of them. Make sure your title is unique, different and catchy. If you're writing a blog post about something that's interesting to you, then it will be easy for your readers to find the topic engaging. If you can't think of an intriguing title or if your title is boring and dull, then chances are that people won't click on it. Instead they'll move on. A catchy title is not just good for grabbing a readers attention but also good for SEO. If other articles already exist with the same title, your visibility will quickly drop.
2: Include keywords in the title
The benefit of including keywords in blog titles is that it can help to increase the traffic to your blog. When you include a keyword in your title, it will be easier for people to find your blog on search engines. This can lead to more views and more followers. - Including keywords in your blog title can help to increase traffic, get more followers and improve search engine rankings.- The downside of including keywords in the title is that you have to be careful not to overdo it or you could end up with a spammy looking title.
3: Use numbers in the title to grab attention
Numbers are used in blog titles to create attention grabbing titles that readers will be more likely to click on. Numbers can also be used to break up the title into smaller sections, which can help readers scan the blog post more easily. With so many blogs published every day, you cannot make a generic title and expect great conversions. Your blog title copy should speak directly with your audience, and the best way to do this is to be very specific.
4: Use action words in the title to create a sense of urgency or excitement
Action words in blog titles can be used to create urgency or excitement. For example, the word "now" in a title can be used to create urgency or excitement. The benefits of creating urgency or excitement are that it makes the reader want to read the article immediately and it helps them decide whether they want to read the article or not.The word "now" can be used in titles to create urgency or excitement, but it also has the potential to turn off some readers who don't want their time being wasted. If you are going to use this strategy, make sure that your content is good enough for people to read and that you are not using the word "now" simply for click-bait.
5: Keep it short and sweet
Keeping blog titles short and sweet is a good idea because it makes the title more memorable. It also helps to keep blog posts on point and not too long. You should also use the keyword that you want to target in your title. This will help with SEO and it will increase the chances of people clicking on your blog post when they are searching for this particular term.
While these best practices and tips will help you make high-converting blog titles, you should always keep an open mind and test different scenarios. Some of the best copywriters sporadically change the title of a published blog to understand what gets the best results. Multimedia is now as prevalent on the internet, as text and blog pictures play a huge role in gaining attention. Make sure to always use legal images that are relevant, and provide some context to what they are about to read. New methods, tricks, and strategies are evolving every day, and it's not always easy to understand what works for your brand. However, as long as you understand the importance of the title to the overall marketing strategy, you can align your copy for the best results.
Writing an engaging blog title is not hard if you follow our best practices and examples. The steps and best practices introduced in this blog post provide you with a framework which should always be personalized to reflect the client and occasion. However, there's an even easier way. MarketingCopy is an AI-powered marketing copywriter for creating short form copy and long form content like blogs and articles. With MarketingCopy, you can create engaging blog titles in seconds and write complete blogs in minutes. The next time you need to write an engaging blog title, just keep our steps and practices in mind or sign up for MarketingCopy and lets AI generate engaging blog titles for you.