10 tips for writing Ad Copy that converts

Post by
Sarah Lee

Nowadays, readers have a lot of content to search through and advertisements inflate our email inboxes. This makes it challenging for marketers to get noticed and convert prospects into paying customers even though they spend a significant amount of money on advertising. What should you do? Generate copy that actually converts. Copy should reflect the company's personality and utilise customer-centric language. Breaking down exactly what makes great ad copy that converts into sales is much easier than one might think.This article will be the perfect guide for you to get started.

1. Be specific about what you're selling

The art of advertising is a tricky one. It requires a fine balance between attracting potential customers and not coming off as too salesy. To write a good ad copy that converts, you need to know your audience and what they want. Who are your target customers? What do they want from you? What do they hate about your competitors? What are the benefits of your product or service?  The next time you're struggling on how to create effective facebook ads, think about these questions so that you can be specific about what you're selling.

2. Add a sense of urgency to your offer

The world is a fast-paced place, and people are constantly on the move. This means that they're often looking for ways to save time and money. One way to do this is by purchasing items online, but it's important to make sure your offer isn't too good to be true. Introducing a sense of urgency can help convince potential customers to make a purchase. A sense of urgency is often created by limiting the availability of an offer, such as a promotion or sale. For example, if you're running a Black Friday deal and only have 10 items left in stock, your potential customers will be more likely to buy them before they sell out. Another way to create a sense of urgency is to offer a limited-time offer. For example, if you're running a promotion on your website for the next 10 minutes only, this will encourage customers to make their purchase quickly before it's too late.

3. Include a guarantee or warranty on your product

A guarantee is a statement from a company promising to stand behind their product. A good copy provides guarantees usually in the form of a money back guarantee, a warranty, or a free trial. A guarantee can be used in advertising, but it should also be included on the product packaging and in the sales pitch. Guarantees give consumers peace of mind when purchasing your product. A guarantee or a warranty will increase the customer's inclination towards buying the product. It can act as a slight nudge of support when the customer is on the fence about a product.

4. Include testimonials from satisfied customers

A business needs customers, sometimes more than just one! As the old saying goes, “If you take care of your current customer, they will take care of you.” A business needs to take care of their current customers by providing excellent service and quality products. Research suggests that the best way to get new business is through referrals from satisfied customers. When a customer has a great experience with your company, they are more likely to tell others about it, so it's important to make sure every single person you interact with knows how much you appreciate them!

5. Include a call to action

A call to action is the key to any successful marketing campaign. A good ad copy should contain a slogan as  simple as "buy now" or "join now" but it needs to be clear and concise. A call to action example in persuasive writing should also incorporate a sense of urgency so that your audience knows what they are missing out on if they don't act on this opportunity right now.

6. Use numbers to show the benefits of your product

 Numbers speak louder than words. In a world where our attention spans are shorter than ever, a good ad copy keeps the message concise and easy to understand. Offer a guarantee that includes numerical value:  "Order today and we'll give you a full refund of...". Another effective technique related to numbers is showing how much time they will save - "In just a few minutes, your work will be done!". The most effective perhaps is showing how much money they will “This is the only service that offers this low of a price".

7. Making your offer seem too good to be true?

 Believe it or not, this is a quote from the infamous American gangster Al Capone. It's not hard to see why he was so successful in his line of work. When you're running a business and trying to sell your product or service, it can be tempting to try and overly embellish the benefits of your offer in order to get people to buy it. However, this can backfire on you if your potential customers are savvy enough to see through your tricks. Instead you ad copy should  make the offer seem too good to be true, make it seem like there's no reason not to take advantage of what you're offering.

8. Offer free shipping

It doesn't matter if you're talking about the customer experience, search engine optimization, or sales growth. One of the most valuable things your company can do is provide FREE shipping. If a potential customer is looking for something online and sees that your site offers free shipping, they're more likely to buy from you. Paying for shipping is considered as a hurdle as it may deter customers from buying the product. Offering free shipping helps persuade customers and the company may gain popularity

9. Use a sales copy formulas to generate a good ad copy

Copywriting is an essential skill for any marketer. However, writing a good ad copy can be tricky as it needs to be persuasive, informative and attention grabbing all at the same time. Luckily, there are a few handy tools that can help you create a good ad copy. AIDA (Attention, Interest, Desire, Action) and QUEST (Qualify, Understand, Educate, Stimulate, and Transition) are two such tools. AIDA is a simple four-step process that can help you create attention-grabbing headlines and body copy. It is an AI text generator that can upgrade your copywriting skills. QUEST is a more detailed five-step process that can help you come up with persuasive arguments and solutions to customer objections.

10. Use Positive Language

When you're writing ad copy, it's important to use language that will resonate with your audience and encourage them to take action. One way to do this is by using positive language throughout your copy.

Some examples of positive words and phrases you can use include:

"You can achieve anything you set your mind to."
"You deserve the best of the best."
"You are in control of your own destiny."
"You have the power to make a difference."

Using positive language in your ad copy can help shift someone's mindset from negative to positive, which can then lead them to taking action on whatever it is you're selling.


We all know that ads are effective in convincing and converting people to buy a product. Ad copy is a major part of this. In conclusion, while writing a good ad copy, you need to know your audience and their needs. It is important to add a call for action to nudge your customers to purchase the product right away; this can be done by offering limited time offers and deals. This will also create a sense of urgency compelling the customer to avail the offer immediately.

Are you finding it difficult to write good ads or are struggling with advertising copywriting? Writing an effective ad copy is very important to attract customers. MarketingCopy AI offers a number of tools to create Ad Copy for various platform including Facebook Ad Copy, Google Ad Copy, Linkedin Ad Copy and more.. With MarketingCopy AI, you can turn a few words into engaging ad copy for your products and services. With our AI powered marketing copywriter you can let our AI do all the copywriting work for you and generate high quality ad copy that maximizes conversions in seconds. Sign up for a free trial today.